Network!  

1. Use a broad definition of networking. It's not just about generating sales. You can network with former and current customers, business associates, service providers--even competitors.

So much information and so many connections are gained through networking, that it isn't a matter of whether or not to do it, but how to do it.

Networking with non-clients is also important to help you resolve a host of company issues, including your leadership style and competitive positioning.

2. Honor reciprocity. There is a give and take to good networking. Sometimes you give me leads and I give you leads. Other times it's different but equally valuable, such as I give you information and you give me introductions. When someone does something for you, look for an opportunity to pay her back.

If you're just starting and don't have much to offer, be sure to show appreciation and follow up to let the other person know what became of her advice or introductions.

3. Select a few networking organizations and get deeply involved. Don't get too involved with daily or nightly events which become a waste of your time. Pick a few quality organizations that directly touch your market and--even better--your specific customer base. Get involved on a committee or a board so you can build real relationships beyond exchanging business cards.

4. Attend only high-value networking events and make them worth it. If you don't know anyone at an event, take a colleague to play "wingman," which can make it more comfortable. Instead of trying to meet as many people as possible, focus on having quality conversations with those you do meet. Ask good questions ("how" and "what" questions work best).

5. Constantly evaluate your networking activities. Regularly assess what you're getting out of your networking groups or relationships to determine what you might have to change. Never be afraid to call up people who seem out of your league. Most people feel honored when you ask their opinion. In turn, be generous with your own time when people are referred to you.

6. Have a system to stay in touch. Get in touch with your network on a regular basis. Keep a good contact system and look through it regularly. Don't contact people only when you need something. Sometimes you have to approach a networking meeting with what you can give rather than what you receive.