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Determine Target Audience First
 Posted
on:
9/19/2010
 Number
of views:
140
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Article Highlights
You can have all the focus, drive, good intentions to market to a group of people, but if they're not easily reached in large numbers and inexpensively, if they don't congregate often or they're too difficult to locate, it's going to make your client attraction attempts much more difficult.
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Determine Target Audience First
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"Have you chosen a viable target audience?" This simply means I s it actually worthwhile to market to these people?
You can have all the focus, drive, good intentions to market to a group of people, but if they're not easily reached in large numbers and inexpensively, if they don't congregate often or they're too difficult to locate, it's going to make your client attraction attempts much more difficult.
YOUR ASSIGNMENT:
Once you've gotten clear on a target audience or a niche, it's important to ask yourself the hard questions listed below . Take out a sheet of paper and really answer these. If the answers are repeatedly "no," then consider looking for another niche. It'll make the whole client attraction process much easier in the long run.
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Here are some questions to ask yourself:
• Can you find them easily?
• Is there a "list" of these people somewhere—an association of them, support groups, alliances, for example?
• Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
• Do they have a problem worth solving?
• Does this problem hurt enough?
• Do they have the ability to pay for your services?
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View Comments
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Posted By: jackson
patel
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Posted On: Aug
11 2009 6:32PM
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TEST
Thanks
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Posted By: jackson
patel
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Posted On: Aug
11 2009 6:29PM
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HI
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